Tip #1: Brand Your Page with Images
Make sure you’re using all of the photo “real estate” Facebook offers you.
Cover Photos display at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file.
Page profile pictures are square and displays at 170×170 pixels and 128×128 pixels on smart phones. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image of your brand’s logo. Rectangular images will be cropped to fit a square.
Page profile pictures display next to your Page’s name around the site, so yours should stand on its own to represent your Page. You can also be creative with how your profile picture and cover photo go together.
See the photo below of the Facebook Business Page we customized for positioning of profile and cover photos.
Tip #2: Add A Call To Action Button
Facebook has added a fabulous new tool for Facebook Business Page Owners called a Call To Action Button. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
This button will show up right below your page Cover Photo. If you haven’t already done so, now is the time to add the Call To Action Button to your page.
Tip #3: Use Timeline to Its Full Advantage*
Pin Feature – Pin feature
We recently used the “pin” feature to highlight a customer’s Giveaway. The post is relevant for several weeks so by pinning it to the top of their Page, their users will be reminded of it every time they visit. To pin a post hover over the top right corner of a status update and click on the “pencil” icon. A drop down menu will appear and you can click on “pin to top.” This will pin the post to the top left hand corner of your Facebook Page for seven days.
Change out your cover photo on a regular basis. Changing your cover photo keeps your page fresh and the change announcement appears in your followers’ news feed, reminding them of your presence. You can feature different sides of your business and get creative to go along with holidays and special occasions.
Tip #4: Integrate content*
Don’t feel pressured by trying to post original content to your Facebook Page several times a day. Instead, tune in to some other experts and thought leaders in your industry and share some of the information they’ve generated. The key is to find a nice balance between information pulled from your business’s resources and outside tips and articles that will benefit your fans. Successful business pages either create or find the best information for their users and provide it to them in one easy-to-find place.
Tip #5: Use Facebook Apps*
Facebook apps can help you take your engagement and marketing efforts to new levels. Apps are a great way to get more content and information in front of your fans and can be created for virtually any marketing effort. Here are some ideas to get you started:
- Photo/Video Contest
- Voting Contest
- Coupon giveaway
- Welcome Page
- Newsletter integration
The list goes on and on. But essentially, Facebook apps can boost your brand awareness, generate traffic to your site, help you engage with your customers, generate leads for your business and build customer loyalty.
Tip #6: Show up on a Regular Basis*
To have a rewarding presence on social media you must attend to it. You can’t post on Facebook once a week — or tweet or blog for that matter — and expect to get anything of value out of it. There are conflicting reports about the times of day that are optimal for posting, but according to Facebook, restaurants that post between 7:00 am and 2:00 pm get the best engagement and same goes for retailers that post from 8:00 am to 2:00 pm.
Take Your Next Step To Growing Your Business…
Prana Design specializes in Social Media Optimization. Prana Design Social Media Optimization services include the setting up of your Business Facebook, Twitter, Instagram, Pinterest, Yelp, Location pages (Google Places, Yahoo Local, and many more) along with review/business blogs and sites related to your company’s target audience.
You may already have a Facebook page, if you do – excellent. We can take a look at it and let you know what more we can do to help such as adding Custom Landing Pages and Graphics. We can also assist with Advertising Strategies offered on these Social Media sites.
Contact us TODAY for a No Obligation Analysis of your needs! We look forward to offering our expertise to help grow your business!
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